Hey you guys! I'm having an awesome summer. Been working a ton which I love and been able to travel for some work also, I had a great time styling in Manhattan. I did a shoot for U|R Powered, they make high end winter accessories that have invisible technology that enables you to use them on a touch screen built right into the gloves and speakers in the hats/headbands. They are very chic and sold at many high end retailers.
U|R Powered is a great example of someone who really understands the importance of thinking about the proper end use of their photos so they can get the most bang for their buck and make the cost of a photo shoot truly worth it. They asked me to style the wardrobe very classically, they didn't want any thing too trendy so they could use the photo's for a few years and really get a lot of mileage out of this photo shoot. Styling wardrobe that is both classic and still finding a way to give it interest by building colors and textures is much more of a challenge than styling trendy seasonal items (It's a challenge I'm always up for!).
I have other clients Dear Lucy for example they are a shoe and bags retailer, their products change each season. Their photo shoots are intentionally very fashion forward and they love to be on trend at all times. They often use the images only for one season and use them heavily on social media, meaning the images may only be posted one time and won't be repeated next year. For them, a strictly classic look just won't fly with their products and advertising needs. They do photo shoots that have a strong focus on that seasons theme.